Please note: the reason we publish these "stats" on our Web presence is to inspire and encourage others that there is a purpose and value in doing this work, and that the results creates not only visibility for the truth globally, but it also helps people find those local congregations where the truth of the gospel is preached and lived.
The local congregation of the Church of God of Carmichael has been publishing what goes on inside our Church building onto the Web for over four years now:
In summary, our website in four years has had over 100,000+ unique visitors and over 270,000+ pageviews.
Here are a couple 4 year reports in PDF format (with graphs) generated utilizing Google Analytics:
In 2010 we established a Facebook page for the Church of God of Carmichael so people could "connect" with us there. We have connected the feeds for the Sunday Morning Podcast and the Bible Study Classes to automatically post to our Church Facebook page. We also use this Facebook page as a method of sending periodic "Event" invitations to our Fellowship meeting, revivals, etc.
Currently there are 147 people connected to our Facebook page, but because of Facebook's viral "grass roots" (friends connection network) nature, the potential for the visibility of any single post can go farther and with more impact at times than other typical methods of Web publishing. For example: if someone "Likes" a particular post on Facebook, potentially all their friends could now also see it. People tend to pay more attention to what a friend would like, hence the effectiveness of Facebook's "friends referral" network. This type of visibility is called "reach" on Facebook. Here are images of the "reach" stats for our Church page for the month of May, 2012 (click on them to see the full size):
Note: For more info, see "Facebook Page Insights" that explains their stats.
Additionally, we have also established a Facebook page for our Bible Story Time (BST) efforts with children. This page also gets automatically posted to from our Church site, and individual BST workers post to it once in a while. Most children cannot be on Facebook because of their age, but we have been doing the neighborhood BST for over 30+ years now, so there are many that we want to "reconnect" with. Currently there are 76 people that are connected to our BST page.
Finally, our purpose is to help other local congregations of the Church of God to be able to become more visible with the truth online. Having done this for a number of years we have learned what works best for the least amount of effort. We offer our services to help other congregations utilize the best Web integrated technologies for the least costs (almost for free.)
If you would like more information on getting your congregation online, you can contact me here.
May the Lord bless every outreach done for his glory!